Communication is key in any relationship, specifically within companies. Information is constantly being shared whether it be internal, external or private info.
When email came into play, CEO’s, employees and consumers alike went crazy with the ability to send information to each other quickly and as often as they’d like.
Well, that’s outdated. Ok, that’s to be debated, but what isn’t debatable is the fact that Social Media has revolutionized relationships and communication, way past who is dating who and who is taking pictures of what meal. An article from BBC stated that, ”when email was first developed it was an excellent point-to-point communication tool when nothing else existed.” But we’ve reached a state where what happens today via email, will transition to “internal and consumer facing social tools.” It is revolutionizing the way businesses communicate with each other and their customers. It is the “new way” of communicating more effectively.
Here are the facts:
Privacy: E-mail is “lonely”. Essentially, e-mail allows for a more private distribution of information, especially when it comes to one on one. “Business people still guard their email more closely than they do their social profiles.” Tyler Garns from Small Biz Trends. Social Media is typically more out in the open.
Information: E-mail tends to be a very overloaded communication. Company e-mails piling up, junk mail, subscription mail, personal mail…how many of us have let our inboxes get completely full before sifting through the madness? Social Media is a filtered tool. Most mediums in social media allow you to filter your information in a manner that is easier to consume or at least, in a manner that is more “beautifully” put together so it’s more enjoyable to read through.
Functionality: E-mail is functional. There are a lot of options when it comes to attachments, recipients and content share. Social Media (again, depending on the medium) can be less functional.
Connection: E-mail, being the “lonely” medium that it is, doesn’t allow for relationships to be created. Social creates connection. The real-time updates create connection and interaction between people, professionally and personally; Long-term relationships are built.
So what is the argument here? David Coplin, one of Microsoft’s Envisoneers said, ”I think that email is dead when it comes to social media in the same way that snail mail was dead when it came to email.” Is this true?
People work with info differently than they used to. We are more open and collaborative. However you need to know your audience. A study shows that if you are trying to reach someone under 34-years-old, social media will be more successful. If they are under 20, you need to communicate with them almost exclusively with social media. If you are looking to target a business: e-mail vs. a consumer: social media. An employee at work? E-mail. Employee at home? Social media.
This would lead us to the conclusion that it isn’t war between e-mail and social media, but it is an evolution. An evolution where platforms like Flud are able to take the best parts of both e-mail and social and combine them into one device where you can optimize your communication in and out of the office, easier.
So what do you think? Is it time we all evolved from email for many-to-many information sharing?