In a rapidly changing world of communication, technology and media, how do you stay on top of the game? In a world of corporate competition and increasing difficulty to stand out in the work place, how do you increase your perceived value? From the individual, to the corporation, from the intern to the CEO, mobile communication and social media are changing what relationships and communication look like and how you can make your mark in your community.

How do you communicate?
A revolution in corporate communication began in the 80’s with the fax machine and again in the 90’s with e-mail. As the world moves social and mobile, what is the most effective way to share information and create relationships in social and professional environments? Communication is different than ever before; it is faster, more widely accessible, and more devices and mediums are available. People interact, share stories, news and interests sideways, not just top down in a corporation. So how do we translate this transformation and knowledge to communicate more effectively in the workspace? Simply put, e-mail just isn’t the most effective means of communication anymore. To be on the top of the game, you need real-time communication at your fingertips; the ability to share news and information quickly through push notifications and mobile app messaging. How effectively you communicate is a partial, but large factor in determining success in your work place.
How is your worth measured?
Getting to know your corporation and industry better than the next person is invaluable. Smart phones put access to news and information at your fingertips at anytime. Knowledge is power, and with mobile news and sharing you have the power to be “in the know” of the tops stories regarding your industry. According to an article by E.B Boyd, performance is typically reviewed based on things like sales numbers or goals met, but tomorrow “it could be based on something that until now has remained ephemeral: organizational influence.” Do you know how much you are worth in your company? How have you made yourself stand out to your employers and co-workers as a thought-leader and key team member?
“The best way to keep your job in today’s economy is to be so valuable to your employers that they simply can’t do without you,” says the author of Corporate Bullsh*t: A Survival Guide.

Your Value and Corporate Influence. Becoming a Thought-Leader.
Your influence in the corporation can be a game changer. As Flud transitions from a consumer newsreader app to a mobile corporate communication platform, our mission is to make the global workforce smarter. At some point in everyone’s working life, we become professionals and our goal is to make an impact where we are. It is easy for someone to meet goals and create sales, but how valuable is that person to a company if they aren’t influencing others? If they aren’t revolutionizing their market, making waves in their industry or getting other team members informed and excited about the company.
“Learn a skill that’s in demand. Value is about supply and demand. Personal branding expert Dan Schawbel said you want to be come the expert in a skill or topic that’s needed.” Cindy Krischer Goodman, Miami Herald
Through mobile news and sharing, you have the opportunity to become an expert in your field. What you read and what you share will increase your credibility within your community and corporation because you influence what others read and learn. The benefits of sharing external industry news will be invaluable as your company seeks to stay on top of their competition and sharing internal news and information is easier and faster.
“The one getting the promotion is the one generating that conversation,” says Lauren Zander, chairwoman of The Handel Group. “Know decision-makers at your company” and learn how to impress them.